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Gabi Bowden Gabi Bowden

Confectionery trends 2027: What comes next?

From freeze-dried sweets and peelable gummies to the latest wave of wax candy, viral confectionery trends are moving faster than ever. As we gear up for 2027, we're looking beyond what's already had its moment and asking: what will be the next big confectionery trend?

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Amy Manning Amy Manning

Bon Bons to help stop the pain of EB.

We've partnered with DEBRA UK, the national charity supporting those living with Epidermolysis Bullosa (EB), more commonly known as butterfly skin. For every 120g bag of B!G Strawberry Bon Bons and B!G Blue Raspberry Bon Bons sold, 1p will be donated to DEBRA (Registered Charity No. 1084958 and SC039654), helping to fund vital community support, pioneering research and advocacy for people living with Epidermolysis Bullosa (EB).

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